It’s officially off-season, and while wedding days might slow down, it’s the perfect time to spruce up your marketing plan – especially as the new year rolls around!

Every wedding you’ve been part of has its own vibe, its own unforgettable moments, and its own story that deserves to be told—beyond just posting a few pretty pictures.

Each gallery is your chance to show potential clients why you’re the one they need for their big day.

Think of this time as your moment to connect with couples who are just starting to dream up their wedding vision. Whether it’s a stunning venue they’ve never seen, a creative twist on a wedding tradition, or a hot take that shakes up their Pinterest board, every piece of content can make you feel like the friend they didn’t know they needed.

So, let’s dive in! We’re breaking down nine ways to turn one gallery into powerful, inspiring content that gets couples ready to book.

1. Venue

Showcase why this venue is a dream location and how it set the perfect stage for the wedding. Think of it as guiding potential clients to envision their own day there—what makes this place stand out? Is it the romantic lighting, stunning views, or intimate nooks? By painting a picture of the space, you’re helping couples fall in love with it through your lens.

Examples:

• “Say ‘I Do’ with a View – Inside the Breathtaking Malibu Rocky Oaks”
• “Fairytale SoCal Wedding Venue? Discover Calamigos Ranch”
• “How I’d Plan The Perfect Winter Wedding at Aspen Meadows Resort”
• “Make A Downtown Wedding Look Expensive at The Foundry in NYC”

2. Storytelling

Give a glimpse into the story of the couple and the unforgettable moments that made this wedding special. Why did they choose a surprise first look, or include their rescue dog in the ceremony? By sharing real stories, you’re building a personal connection and showing future clients how you bring out the magic of each unique love story. What stories would they want told at their own wedding?

Examples:

• “A DIY Surprise from the Groom That Had Guests In Tears”
• “The Destination Wedding That Almost Didn’t Happen!”
• “A Secret Garden Ceremony with a Magical Midnight Ending”
• “How This Couple Pulled Off a DIY Wedding in Just 3 Months!“
• “This Couple Made Their Rescue Dog the Star of Their Wedding”

3. Details

Details are where the personality of the wedding really shines. From personalized welcome bags to cute send-offs, these touches tell guests that this wedding is truly one-of-a-kind. Sharing these thoughtful choices can inspire couples to add their own style to their special day. What details make them feel at home, celebrated, and seen?

Examples:

• “Welcome Bags with Local Flair: Ideas for Out-of-Town Guests”
• “Unique Wedding Display Ideas to Reminisce on Your First Date”
• “Creative Send-Off Ideas for Your Wedding Exit”
• “Personalized Thank-You Notes at Each Place Setting”

4. The Vendors

Highlight the talented vendors who contributed to the day’s success. Why are these vendors the best at what they do, and how did they make this event flawless? When you showcase a trusted team, clients can envision themselves in capable hands. If you could have your dream vendor team, who would be on it? Even better: see if you can do a content swap with your favorite vendor. They post about you, you post about them = win win.

Examples:

• “Meet the Team: Vendors Who Made This SoCal Beach Wedding Magical”
• “5 Key Vendors for a Seamless New York City Rooftop Wedding”
• “The Videographer Who Captured This Lake Tahoe Lakeside Wedding”
• “Make the Most of Your Budget for a Bohemian Joshua Tree Wedding”

5. Your Hot Takes

Wedding trends come and go, but your unique perspective sets you apart. Sharing your opinions on trends, like skipping traditional poses or banning phones, shows clients how you’ll add value and personality to their day. What wedding traditions feel outdated to you, and how would you do them differently? This is where clients get a sense of your expertise and fresh ideas.

Examples:

• “Formal Poses Are Out – Candid Moments Are What You’ll Cherish”
• “A Case For Why You Should Ban Phones at Your Ceremony”
• “Bouquet Toss Is Outdated – Here’s a Modern Twist Guests Will Love“
• “Ditch the Wedding Favors: Here’s What To Do Instead”

6. The Theme

Themes create a cohesive look and vibe for the day. Use this wedding to show how you bring a couple’s vision to life, whether it’s a glamorous Gatsby vibe or a rustic Tuscan-inspired celebration. Help clients imagine how they can make their theme shine with your guidance. What theme would feel like the most “them”?

Examples:

• “Gatsby-Inspired NYC Wedding Reveal”
• “Tuscan-Inspired Vineyard Wedding in Kansas?”
• “Boho Meets Black-Tie at a Desert Wedding”
• “Vintage Romance with a Pop of Neon”

7. The Lessons

Each wedding offers valuable takeaways. Whether it’s handling unexpected rain or learning to mix decor styles, share how this wedding taught you lessons that make you an even better planner, photographer, or vendor. Clients appreciate a pro who is always learning and ready for anything. What could you pass along to them that will make their own wedding day smoother?

Examples:

• “What This Rustic Glam Wedding Taught Us About Mixing Styles”
• “I Planned My First 200-Person Luxury Wedding, Here’s What I Learned”
• “How to Handle Unexpected Wedding Weather Like a Pro”
• “How to Infuse Fun Into Formal Weddings“

8. The Location

SEO is huge when it comes to booking local dream clients, and putting together blogs and social posts based on your ideal locations is a good place to start. Think about attracting both your ideal clients: engaged couples and the location you’re in. See what’s already ranking – and see where there are some gaps you can fill on the best date spots or engagement locations.

Examples:

• “Hidden Gems for Desert Weddings Near Joshua Tree“
• “Why Every Chic NYC Couple Should Consider a Hudson Valley Wedding”
• “Romantic Walks in Vermont for Beautiful Fall Engagement Shots”
• “Iconic Photo Locations in Napa for a Vineyard Proposal”

9. Behind-The-Scenes

Show what happens behind the scenes, from setting up decor to capturing getting-ready moments. This gives clients a sense of the process, making them feel comfortable and excited about their day. What does the “magic” of the wedding day look like before the guests arrive? What can they expect from working with you? Paint the picture for them!

Examples:

• “A Peek Behind the Scenes of a Chic NYC Rooftop Wedding Setup”
• “Bride’s Look at a Romantic New Orleans Courtyard Ceremony“
• “Getting-Ready Highlights at a Luxurious Palm Springs Wedding”
• “A Day in the Life of the Planner for This Elegant NYC Loft Wedding”

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Ready to learn more about how to book more wedding clients with Pinterest? Get on the waitlist for our upcoming workshop!

Or, want to work with us to promote your wedding business? Check out our Pinterest and Blogging Services here.