Podcasting for business owners is becoming popular, and for good reason, because it’s an amazing way to share stories, drop knowledge, and connect with your ideal clients.

Every podcast requires some marketing! It’s not enough to just hit publish and hope listeners find you. You need a solid strategy to get your podcast in front of more ears (and hearts). Enter: Pinterest.

I fear you’re leaving money (and listeners) on the table if Pinterest isn’t in your marketing strategy. It’s the 24/7 traffic driver your podcast deserves and can get you way more listeners than Instagram brings.

In a 2019 experiment shared by Moz, adding transcripts to podcast blogs boosted organic traffic by 15% and improved keyword rankings by 50% in just three months.

More searchable text means more chances to show up in searches and attract new listeners. If you’re ready to make your podcast easier to find (and binge), you should be writing blog posts to easily promote podcasts.

Ready to make Pinterest your podcast’s new BFF? Let’s dive into six smart ways to promote your show and snag more listeners.

7 Easy Pinterest Tips For Promoting Your Podcast

1. Write searchable blog posts for each episode

Think of your blog as your podcast’s hype girl. Creating a blog post for each episode gives your content a second life in a format that’s optimized for search engines.

But here’s the tea — don’t just slap up a transcript and call it a day (unless that’s all you have time for, more on that in point 7). Structure your posts with subheadings, summaries, and extra tips or insights that make it valuable to readers who may not even hit play (yet). Repurpose the key points and add visuals, quotes, and resources mentioned in the episode.

Make it shareable, skimmable, and full of SEO-rich keywords that will get you noticed on both Google and Pinterest.

2. Embed your podcast player into blog posts

Don’t make people hunt for your podcast link. Embed your podcast player right in the post and make it super easy to listen without leaving the page.

Bonus tip: Include buttons or links for Apple Podcasts, Spotify, and other platforms so readers can subscribe with one click. Convenience is queen.

3. Create multiple pin graphics with calls to action

Time to fire up Canva and make some magic! Pinterest is visual, so your pins need to stop the scroll.

Create 5–10 graphics per episode with different designs, headlines, and calls to action.

Think: “10 Instagram Story Tips for Getting Sales” or “How to Start Your Content Creator Business.” Test out variations to see what resonates, and don’t forget to include a clear CTA like, “Listen now!”

4. Use roundup graphics to build authority

Pinterest loves a good roundup or listicle post. Create pins that feature your podcast alongside others in your niche.

For example: “10 Podcasts Every Photographer Should Be Listening To.” Add your show to the list and tag others included to encourage shares. This builds credibility and expands your reach without feeling spammy.

5. Optimize Pin titles and descriptions for SEO

Pinterest = search engine, so keywords are everything. Use keyword research tools (even Pinterest’s search bar works) to find phrases your audience is searching for.

Craft titles and descriptions that match those searches. For example if you were a LinkedIn Strategist with an episode on how to makeover your profile:

• Title: “LinkedIn Profile Makeovers That Will Get You Sales”
• Description: “Turn LinkedIn into your lead-generating machine. Learn how to create a standout profile, connect with your ideal clients, and grow your business with proven LinkedIn marketing tips. Get the full strategy on the blog now!”

Include relevant hashtags, too (#podcasting, #smallbusinesstips). Pinterest loves context. Don’t forget to keep your board titles relevant.

6. Post video pins and repurpose content

Video Pins are the new cool kids on Pinterest. They autoplay in feeds and grab attention quickly.

Repurpose podcast snippets as short videos—add captions or overlay text highlighting the best soundbites. Think of it like a TikTok teaser for your podcast.

For example:

• A 30-second clip of a juicy quote or tip.
• Behind-the-scenes peeks into your recording process.
• Mini-tutorials related to your episode topic.

7. Turn Transcripts into SEO Gold

Want to level up your SEO game and repurpose content like a pro but don’t have time to make the posts into more than show notes? Add transcripts to your podcast episodes. Not only does this make your content more accessible, but it also gives you tons of material to work with.

Use transcripts to create keyword-rich blog posts, show notes, and even social media captions. Tools like ChatGPT can help you polish up transcripts quickly, saving you time while keeping your messaging on point. Highlight key takeaways, add extra tips, and expand on your episode topics to attract readers who are searching for those exact questions.

Pair these with keyword-rich titles and descriptions, and you’re golden.

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By creating searchable blog posts, embedding your podcast, designing eye-catching pins, and optimizing for SEO, you’ll have listeners finding you on autopilot.

No because why wouldn’t you want your podcast working 24/7 to bring in new listeners?? It’s time to hit publish and let Pinterest do the heavy lifting.

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