While Instagram might be the star when it comes to marketing your wedding business, don’t underestimate the power of blogging and Pinterest for attracting dreamy new wedding clients.

Together, they’re a cute little duo that works hard to get your work in front of couples who want exactly what you offer. Plus, leveraging SEO makes it so much easier for soon-to-be brides and grooms to find you online when they’re looking for wedding services.

Let’s walk through the steps to start blogging so you can showcase your portfolio, connect with engaged couples, and ultimately, book more of those fairytale weddings.

1. Craft Client-Centered Blog Content

The most effective wedding blogs focus on your clients’ biggest questions, inspirations, and needs. Think about what newly engaged couples might be searching for when they’re planning a wedding. Here are some blog ideas that work particularly well for wedding pros:

Venue Spotlights

Feature stunning venues you’ve worked at and highlight what makes each special, from lighting to backdrop potential. Not only does this help with SEO (since couples often search for venues), but it also shows that you’re experienced with different settings.

Wedding Style Guides

Share photo stories based on wedding themes (bohemian, modern, rustic, etc.) and explain how you capture each style. This helps couples envision how you’ll bring their specific vision to life.

Detailed Client Stories

Write about memorable weddings and share what made them unique. Include how the couple found you, any special requests they had, and how you captured their story. This shows your flexibility and creativity.

Want more ideas? Here’s 9 ways to leverage the heck out of your wedding galleries.

2. Optimize for SEO to Attract Engaged Couples

SEO (Search Engine Optimization) can be a game-changer in helping couples find your work. Think about the phrases brides and grooms might type into Google, such as “romantic wedding photographer in [city]” or “luxury wedding planning checklist.” Here’s how to integrate SEO into your blog:

Use Local Keywords

Many couples search for wedding vendors by location, so use phrases like “Portland wedding photographer” or “wedding florists in Napa Valley” in your titles, headers, and post content.

Image Titles and Alt Text

Each photo should have a title and a descriptive alt text, like “sunset wedding ceremony at [Venue Name] in [City].” This small detail can help your images show up on Google and surprisingly with Pinterest results too!

Internal and External Linking

Link to your other blog posts (like venue spotlights) and to external sites like vendors you love. This builds authority and makes it easier for potential clients to explore your work and resources.

3. Repurpose Blog Content on Pinterest for More Visibility

Pinterest is the perfect platform for wedding inspiration, and by repurposing your blog content there, you’re giving it a second life. Each blog post can become multiple pins, keeping your work in front of engaged couples looking for wedding ideas. Here’s how to do it:

Create Pin-Worthy Graphics

Use a mix of your best shots with text overlays, like “Dreamy Outdoor Wedding Venues” or “5 Tips for Beautiful Wedding Portraits.” Make it clear what each pin is about so couples are enticed to click.

You can definitely use gallery images as-is too, but make sure they are in that 4:5 Pinterest ratio – otherwise they might get skipped!

Pin Consistently

Even if it’s just a few pins a week, staying active on Pinterest keeps your content circulating.

SEO-Optimized Descriptions

Pinterest functions like a search engine, so use search terms that couples might use, like “summer wedding day venues,” “wedding florals for black tie wedding,” or “quirky wedding photography poses.”

4. Encourage Contact with Simple Calls-to-Action

The goal of your blog is to make it easy for couples to take the next step. Every post should include a clear call-to-action, like “Contact me to learn more about my wedding packages” or “Schedule a free consultation.”

Create an Opt-In

Provide a free downloadable guide or checklist (like “How to Prepare for Your Engagement Shoot”) to engage readers and encourage them to reach out.

Include Social Proof

Display reviews, screenshots and testimonials from happy couples throughout your posts. Seeing how thrilled past clients are helps build trust and makes it easier for future clients to take the plunge.

5. Let Your Personality and Style Shine Through

Many couples book wedding pros based on vibe and personality as much as on skills.

Use your blog to show your creative style, sense of humor, and what it’s like to work with you. Share behind-the-scenes moments or stories from wedding days that let couples see who you are beyond the camera.

Discuss Your Approach to Wedding Moments

Whether you’re into capturing the raw emotions during the vows or the little details that couples put so much thought into, talk about your unique approach and why it matters to you.

Showcase Your Process

Describe how you work on wedding days, whether you’re handling the floral arrangements or planning their big day. What does working with you look and feel like? Paint the picture of the experience they’re dreaming of – make it vivid!

Add Personal Touches

Share any fun facts about your favorite wedding locations or your thoughts on wedding trends, so couples feel they know you.

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Ready to learn more about how to book more wedding clients with Pinterest? Get on the waitlist for our upcoming workshop!