Let me take you back to 2015, the early days of Life Goals Mag, an online magazine I ran for nearly a decade. Back then, I love to say that my mom was basically our only reader (love you, Mom 😘). We were pulling in about 1,000 pageviews a month. Honestly? I loved blogging, but I felt like actually growing my blog might never happen for me.

I had researched around and learned that Pinterest was the go-to strategy for growing a blog. So, I gave it a try and started consistently pinning.

One month in? Nothing. Two? Zilch. Three? Very little traction. Starting to consider giving up, but still loving what I was doing and knowing that our contributors deserved to be seen!

I stuck with it. I tested strategies, dug deep into blogging and Pinterest marketing.

Then, four months in, it happened. My “Pinterest moment.”

I was lounging at my parents’ house, casually scrolling Pinterest on my iPad mini (anyone else miss those?), when suddenly—notifications started blowing up.

Not one or two. Hundreds.

One of my pins had gone viral, and almost overnight, our traffic jumped from 1,000 views to 15,000.

That was the turning point. From there, Pinterest became my secret weapon.

Growing a blog on Pinterest didn’t just help us get 4 million readers over the last nine years. Here’s what Pinterest helped us achieve:

✅ Built an email list of 11,000+ engaged subscribers
✅ Launched courses that supported hundreds of students
✅ Grew the Life Goals In Progress podcast to thousands of listeners

But none of that would’ve happened if I’d given up at month three, when it felt like nothing was working.

Why Pinterest Works (When Other Platforms Don’t)

Let’s be honest — Instagram and TikTok are great for vibes, but they’re exhausting. One day the algorithm loves you, and the next? You’re invisible. It’s very much about in-the-moment engagement, being online.

Pinterest is different. It’s less about chasing trends and grinding, and more about building a pinning system that work long-term.

Here’s what I learned:

• Pinterest rewards patience and consistency. Growth takes time, but then once you get momentum? It’s game-changing. That one viral pin turned into several more viral pins from there and then, consistent traffic to the website. It never dipped back to 1,000 views, it just kept growing!

• It’s built for search, not just scrolling. Unlike social media posts that disappear after 24 hours, Pinterest pins keep working for you—showing up in searches months (even years) later. But, that means that you need to keep in mind what people would be searching for in order to show up!

• It drives traffic directly to your site. Instead of hoping someone clicks your bio link, Pinterest makes it easy for readers to land on your blog with one click. It’s actually designed to get people to your website, unlike other platforms. Every pin has a link, so its endless opportunities to drive traffic to your blog or web pages.

If you’re tired of hustling for likes and ready to grow your audience while you sleep, Pinterest is the move.

1. Creating Searchable, Valuable Content (On Purpose)

Here’s what worked:

• Knowing my audience inside and out. I wrote long listicles and content I knew my audience would save and share – around my content pillars: personal growth, self care and productivity. I knew what would perform and flop, after seeing what performed the best.

• Making content binge-worthy. Each blog post felt like a mini-guide with tips people could actually use and that’s why they shared it.

• Creating evergreen content, instead of chasing trends. I focused on topics that would still be relevant months or even years later, since I knew that Pinterest had the power to keep getting traction to my blog posts.

Readers then didn’t just consume my content, they saved it. And when people save your content from your website to Pinterest, the platform sees that as a green flag and pushes them to even more people.

Ask yourself: “Would I pin this?” If not, tweak it until you would.

2. Staying Consistent and On-Brand

One thing I heard all the time was, “I’m not sure how I discovered you, but probably on Pinterest!” — and that’s because my content always looked like me. I made sure that the graphics were always on-brand and recognizable.

Here’s how I kept things consistent:

Brand colors and fonts? Locked in. My pins always had the same look, so readers instantly knew it was me when they saw my content. I have heard advice over the years (even from clients) telling me to try out different looks and fonts – but for us and our ideal clients, it’s super important than a brand is recognizable.

Messaging? Clear and relatable. I kept my writing conversational and helpful—like we were chatting over coffee about how to get our lives together.

Pinning schedule? Steady and strategic. I used tools like Tailwind to schedule pins daily, so my content was always circulating (even when I wasn’t online).

People trust brands they recognize. When someone clicked through to my blog and saw that my content matched what they saw on Pinterest, it reinforced that trust and they stuck around. Which then in turn, makes Pinterest build trust in me as someone that an audience gets value out of.

3. Leveraging the Power of Other People’s Pins

Here’s where things get spicyyy — other people pinning my content is what really took my blog to the next level.

Think about it:

When someone shares your pin, it’s free marketing.

It boosts your visibility and credibility — because if someone else thinks your content is worth saving, Pinterest sees that as a sign that you’re worth pushing out to more people like them.

How I encouraged sharing to Pinterest:

Clickable Pinterest buttons everywhere. I added hover-over “Pin It” buttons to all my images.

Calls-to-action in my posts. I straight-up told people, “Pin this for later!”

Adding in Pinterest graphics. I created multiple pin designs for each post, so readers had options —and let’s be real, we all love options.

Once readers started pinning my stuff, it created a snowball effect:

1. Pinterest boosted my pins in search results.
2. More people saw them and saved them.
3. My blog traffic and email list exploded.

Why I Went from Blogger to Pinterest Manager

When I first started seeing success with Pinterest, I noticed something pretty frustrating.

There were tons of resources out there for bloggers—people who wanted to make money from ads or affiliate links. But what about service providers? Coaches? Creatives who were already showing up on Instagram but needed a way to get off the content creation hamster wheel and create long-term growth for their offers?

It felt like no one was talking to them.

I knew Pinterest wasn’t just for bloggers, I’d already seen how powerful it could be for building traffic and visibility. So I started helping creatives (like wedding pros, designers, coaches) use Pinterest to grow their businesses without burning out.

I’m not just using strategies that worked for me. I’ve managed accounts across a variety of industries and proven first-hand that Pinterest can drive traffic, bring in leads, and create growth no matter what type of business you’re in (with some exceptions of course – you do need good visuals and quality content!)

I’ve worked with dozens of women-led businesses to help them turn Pinterest into a lead-generating machine. I’ve seen it work again and again—more traffic, more inquiries, more growth.

Because Pinterest isn’t just for recipes and planning wedding mood boards. It’s for you. And I’m here to help you make it work.

I’ll wrap with this takeaway on growing your blog with pinning:

Building a blog with 4 million readers and a 5-figure email list wasn’t fast (getting to 4 mil took years!), but it was so worth it.

Because Pinterest is an SEO-based platform, you may need to adjust your expectations. It could take 3-6 months to gain momentum. But the lifespan of the content you pin will last a long time along with it. Just because a pin doesn’t get traction for several months doesn’t mean it won’t in the future.

Don’t give up! My whole life changed because of Pinterest and I know yours can too. Pinterest isn’t about those quick wins. It’s about building momentum that keeps your business getting visibility for the long term. Years and years to come!

Trust the process, stay consistent, and give it time. It’s worth it.

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If you’re ready to start building a marketing strategy that works long-term, let’s talk. Check out my Pinterest services and let’s get your business in front of more dream clients.