If you’re looking to use Pinterest to drive traffic and generate leads for your creative business, you might be wondering: Should I hire a Pinterest manager vs virtual assistant (VA)?

The truth is, both have their strengths, and the right choice depends on your goals and how hands-on you want to be.

In this post, we’ll break down the pros and cons of hiring a Pinterest manager vs. a virtual assistant, so you can confidently decide what’s best for your business.

What Does a Pinterest Manager Do?

A Pinterest manager is a specialist who focuses entirely on Pinterest strategy, optimization, and growth. Their job is to ensure your Pinterest account works hard for your business—driving traffic, generating leads, and building long-term visibility.

Pros of Hiring a Pinterest Manager

Expert Strategy: They are Pinterest pros who stay on top of trends, keywords, and platform updates so you don’t have to.

Done-for-You Service: From designing pins to scheduling 100+ posts a month, they do it all.

Keyword Optimization: Pinterest is a search engine, so SEO is critical. Managers optimize your profile, pins, and boards to help your content get discovered.

Time-Saving: They handle everything, from pin design to scheduling, so you can focus on running your business. They know what they’re doing, so there’s no need to train them!

Analytics and Refinements: Pinterest managers track your performance and adjust your strategy to keep your results growing.

Long-Term Results: Their strategies are designed to drive consistent traffic and leads long after pins are posted.

Cons of Hiring a Pinterest Manager

Higher Investment: Pinterest managers are more expensive than VAs because they offer specialized skills and full-service support.

Less Hands-On Involvement: If you prefer full control over your Pinterest strategy, outsourcing may feel like a big step.

What Does a Virtual Assistant Do?

A virtual assistant is a generalist who provides support across a variety of tasks, like email management, social media scheduling, and customer service. Some VAs offer Pinterest-related services, but their approach is often broader and less specialized.

Pros of Hiring a Virtual Assistant

Budget-Friendly: VAs are often more affordable than Pinterest managers, making them a great entry-level option.

Flexible Support: They can help with more than just Pinterest, which is perfect if you need support in multiple areas of your business.

Good for Maintenance: If you already have a Pinterest strategy in place, VAs can help with tasks like uploading and scheduling pins.

Cons of Hiring a Virtual Assistant

Limited Pinterest Expertise: Most VAs aren’t Pinterest experts, so they’ll likely need training and direction from you—or even from a Pinterest strategist (like me).

SEO Gaps: Pinterest thrives on keywords, and without expertise in Pinterest SEO, your pins might not rank well (AKA, they won’t get seen).

No Built-In Strategy: VAs can execute tasks but typically won’t build a custom strategy for growth, leaving you to figure out the big-picture plan.

More Hand-Holding: Because VAs often need guidance, you may spend more time upfront teaching them how to manage Pinterest effectively—which means you’re still in the weeds instead of focusing on your zone of genius.

Minimal Data Tracking: VAs often focus on execution without analyzing performance data or making strategy adjustments.

Pinterest Manager vs. Virtual Assistant: How to Decide

Choosing between a Pinterest manager vs a virtual assistant depends on what your business needs right now.

Hire a Pinterest Manager if:

• You want to use Pinterest as a main lead-generation tool.
• You need a custom strategy, optimized pins, and long-term growth without managing it yourself.
• You don’t have the time or expertise to create and refine a Pinterest strategy.

Hire a Virtual Assistant if:

• You already have a Pinterest strategy and just need help with pinning and scheduling.
• You’re on a tighter budget and need support in multiple areas of your business.
• You’re okay with handling analytics and making adjustments yourself.

What If You Need Both?

You don’t have to choose one or the other. If you already work with a VA but need help creating a Pinterest strategy, our Pinterest in a Week service is the perfect solution.

With Pinterest in a Week, you’ll get:

• A Custom Strategy tailored to your goals and audience.
• 20 Ready-to-Go Pins optimized with keywords and engaging designs.
• A Keyword Bank with over 100 SEO terms to improve your visibility.
• A Kickoff Call to align on your vision and goals.
• A Full Profile Audit and Revamp to ensure your Pinterest presence is optimized.

This service gives your VA everything they need to implement a winning Pinterest strategy, combining the best of both worlds. It’s the perfect solution if you want to get the strategy of a Pinterest manager with the implementation power of a VA.

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Pinterest has the power to drive traffic, attract dream clients, and scale your creative business—without the constant hustle of social media. But to get those results, you need more than just pretty pins. You need strategy, optimization, and consistency.

At the end of the day, it’s all about your goals. If you’re looking for someone to keep things running and stick to a schedule, a VA might be exactly what you need. But if you’re ready to level up with a strategy that turns Pinterest into a power player move in your creative business, hiring a Pinterest manager (hi, it’s me!) could be the better fit.

Whether you’re ready for full-service management or need a custom strategy for your VA to implement, I’m here to make Pinterest simple, strategic, and stress-free.

👏 Apply now for Pinterest Management and let’s create a Pinterest strategy designed to grow your business while you focus on what you do best.