Coley Lane

Pinterest marketing for creative brands and entrepreneurs

Home

About

Services

blog

GET IN TOUCH

PINTEREST MANAGEMENT

Hi, I'm Coley.
Pinterest strategist, blogging enthusiast, endless idea generator and corgi lover.
MORE ABOUT US
Elsewhere

Find me On INstagram

What if your Pinterest strategy could bring in over a million pageviews in a year, without spending a dime on ads? That’s exactly what we did for Life Goals Mag, and we’ve helped dozens of creative entrepreneurs get more sales through the power of Pinterest.

Whether you’re a creative entrepreneur looking to attract dream clients or a lifestyle blogger ready to explode your traffic, our Pinterest Management system is built to save you time and drive consistent leads.

With dozens of creative entrepreneurs seeing higher traffic and sales through our strategies, we’re here to help you do the same.

Our Pinterest Management system is built to save you time, drive consistent leads, and finally free you from Instagram’s algorithm chaos.

Why You Need a Pinterest Strategy

Stuck in Instagram’s algorithm drama? Exhausted by content that disappears in 24 hours? Because come on, be so for real right now… how many hours have you spent trying to figure out the Instagram algo only to see your post get 3 likes and a pity comment from your mom? (Just me?)

Pinterest is the opposite. It’s less “post and pray” and more “set it and let it work for you.” Let’s be honest: your content deserves to be seen. Not just double-tapped and forgotten (and that’s just 4% of your followers who even see your posts), Pinterest is designed to get you traffic.

A viral Pinterest strategy doesn’t just happen, it takes understanding the platform, consistency, learning what works and doubling down on it.

Let’s get into the 4-step CORE Pinterest strategy that we take our Pinterest Management clients through for optimal results!

The C.O.R.E. Pinterest Strategy: Your New Blueprint for Viral Pins

Our C.O.R.E. Framework combines strategy, SEO, and design to create viral Pinterest strategies that attract dream clients and deliver long-term growth — all without ads.

C – Captivate: Grab Attention with Scroll-Stopping Content

First impressions matter—especially on Pinterest. We create pins designed to stop the scroll and get saved — even before someone clicks. Plus, content that showcases how much value they’ll get when they do.

How we do it:

  • A mix of Zero-Click and Click-Centric Designs: For zero-click, think: images or videos packed with value upfront (checklists, visual inspo, videos or tips) that encourage saves immediately. For click-centric, think: headlines that make you need to pop into the post for the value (how tos, tutorials, behind the scenes).

  • Custom Templates: We post over 100 pins each month for each client, optimized for Pinterest SEO and conversions​. And that means, tons of custom templates!

  • CTA-Driven Layouts: Every pin includes a call-to-action that encourages clicks, downloads, or bookings. Driving home what’s in it for them. Why should they go to your website?

O – Optimize: Keywords and Searchability

Pinterest is a search engine, and we treat it like one. That means your content doesn’t just look good—it gets found by the right audience.

How we optimize:

  • Keyword Bank Creation: We build a vault of 100+ keywords that your ideal clients are already searching for​. We’re constantly updating this bank as we go.

  • SEO-Rich Titles & Descriptions: Every pin is crafted with long-tail keywords to maximize discoverability​.

  • Board Optimization: Your profile and boards are designed to show up in searches — on Pinterest and Google.

R – Refine: Testing and Analytics

We don’t just set it and forget it. Every month, we review data, track trends, and tweak strategies to keep you growing consistently.

How we refine:

  • Monthly Analytics Reviews: We track clicks, saves, and conversions to double down on what’s working and ditch or refine what’s not​.

  • Trend Reports: We monitor Pinterest trends and give you ideas for on-trend content that performs.

  • Keyword Refreshing: SEO isn’t static—we update titles and descriptions to keep up with algorithm changes​.

E – Expand: Evergreen Growth and Long-term Traction

Unlike Instagram posts that vanish overnight, Pinterest pins keep working for months — even years. We build evergreen strategies that deliver consistent leads and sales long after posting. (We hear from past clients all the time that our pins are still driving traffic!)

How we keep growing:

  • Evergreen Content Strategy: Pins designed to drive traffic over time—not just in the first 24 hours. We make sure to use our analytics to double-down on the best performing posts, so we can make it go BIG on the platform.

  • Batch Scheduling with Tailwind: Weeks of content scheduled ahead, so you can focus on your business while Pinterest works in the background​.

  • Scaling Systems: We look at gaps and areas of opportunities for our clients to further secure sales: email funnels, CTAs inside the blogs, and other ways to better website or sales flow experience after we get you the website traffic.

How We Apply the C.O.R.E. Framework Step-by-Step

Step 1: Audit + Profile Refresh

We start with a full audit of your Pinterest and website:

  • Optimize your bio and boards for SEO.
  • Build a keyword bank and board strategy to target your audience.
  • Analyze competitors to find gaps and untapped opportunities​.

Step 2: Custom Pin Designs + Scheduling

We create 100+ scroll-stopping pins every month, mixing formats like:

  • Static Pins: Eye-catching and keyword-rich.
  • Video Pins: For more engagement and visibility.
  • Zero-Click Pins: For more saves

Then, we schedule everything in advance with Tailwind, so your content goes out at the most optimal times.

Step 3: Monthly Strategy Updates

Pinterest is always changing, and every Pinterest account is different so every month, we:

  • Analyze performance data and trends.
  • Update keywords and refine descriptions for better rankings.
  • Test new pin formats and strategies based on analytics​.

Step 4: Evergreen Content + Scaling Systems

We build long-term traffic systems by:

  • Repurposing blog posts and freebies into multiple pins.
  • Integrating Pinterest with email funnels and lead magnets to convert visitors.
  • Focusing on evergreen growth, so traffic builds over time—not overnight​.

You don’t need more platforms to stress over. But your content deserves to be seen. Viral Pinterest strategies that work harder while you work less. Whether you’re dreaming of booking more dream clients, selling products, or scaling traffic to your blog, Pinterest is your secret weapon and we’re the team to make it happen.

👉 Learn more about working with us and apply for 2025 Pinterest management.

Comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

binge reads

The Latest

HI, I'M COLEY LANE BOUSCHET

Pinterest strategist, blogging enthusiast, endless idea generator, and corgi lover.

Learn More

About Me • About Me • About Me •

BEST of

Get on the list for a free

BOARD MAPPING EXERCISE

After you kick off your Pinterest profile, it's time to craft your boards. Here's my signature way to craft them on Pinterest for your brand.

GET THAT DOWNLOAD

follow along