If you’ve ever wondered, “What does a Pinterest manager do, and why would I need one?” you’re in the right place.

With 96% of top Pinterest searches being unbranded, Pinterest is basically the ultimate playground for creative entrepreneurs. It’s where an open-minded audience is actively searching for fresh ideas, services, and products, AKA the perfect spot to get your biz noticed.

Let’s break it down and show you why working with a Pinterest manager (especially how we do things as Pinterest strategists here at Coley Lane) could be the best decision you make for your biz this year.

What does a Pinterest Manager do for you?

In simple terms, a Pinterest manager is like your behind-the-scenes magic maker for all things Pinterest. They handle pin strategy, pin design, optimization, and analytics to ensure your Pinterest account works overtime for your business — driving traffic, generating leads, and bringing in dreamy clients.

If you’re a creative entrepreneur (looking at you, wedding photographers, designers, coaches and boutique shop owners), Pinterest can help you book clients and sell your services, often passively.

But here’s the catch: it only works if you’re consistent, strategic, and optimized for search. That’s where a Pinterest manager comes in. We’re not just pinning your designs, we’re doing a ton of upfront research on you, your competitors, keyword opportunities and making sure you have the best possible opportunity to get visibility AND sales.

Why Creatives Need a Pinterest Manager

If you’re already juggling client projects, Instagram, blogging, and oh yeah, trying to have a life, Pinterest can feel like another thing on your to-do list. Here’s how hiring a Pinterest manager can transform your business:

Save time: Pinterest management is time-consuming. Outsourcing lets you focus on what you love while I handle the backend.

Get found by dream clients: Pinterest’s evergreen nature means your content works 24/7 to attract inquiries.

Drive passive traffic: Unlike Instagram posts that fade after 48 hours, your Pinterest pins can drive traffic for months or even years.

Build credibility: A well-optimized Pinterest profile positions you as an expert in your field and builds trust with potential clients.

Why Hire a Pinterest Manager vs. a Virtual Assistant?

You might be thinking, “Can’t I just hire a virtual assistant (VA) to handle Pinterest for me?” The answer depends on your needs and goals. Both have their place. It’s all about what fits your creative business needs best.

Pinterest Manager:

A Pinterest manager is a specialist. This is their thing—they live and breathe Pinterest. From the latest algorithm changes to keyword trends, a Pinterest manager is constantly refining their expertise to deliver measurable results for your business. They focus solely on building and executing a strategy tailored to your goals, ensuring that every pin, description, and board works for you.

Virtual Assistant:

A VA is more of a generalist, handling a mix of tasks. While they’re great at following instructions, Pinterest is often just one small part of their workload. They can upload pins, schedule content, and maintain consistency, but they likely won’t have the specialized knowledge to dig deeper into strategy, SEO, or performance.

(Psst. we have the perfect way to train your VA on Pinterest with our Pinterest In A Week offer.)

Bottom line is that if you’re looking to use Pinterest strategically to drive traffic, inquiries, and passive income, you’ll likely want a specialist in a Pinterest manager who brings the strategy, SEO expertise, and optimization needed to get results.

So, What Does a Pinterest Manager Actually Do?

Here’s a look at everything included when you hire a Pinterest manager like me. This is what we do for our clients for full-service Pinterest Management. It’s going to be different depending on who you hire, but we’re all-in for getting you the best results possible for your creative business.

1. Full audit and profile revamp

We start with an in-depth audit of your Pinterest profile and website. I clean up old boards, refresh your bio, and align everything with your brand and goals. Whether you’re brand new to Pinterest or have an account that’s been gathering dust, this step ensures we’re starting with a strong foundation.

We look not only at your Pinterest, but your website as well and make sure everything has a high likelihood of converting BEFORE we get started with pinning.

2. Trend research and competitor analysis

Pinterest trends evolve constantly, and your strategy needs to keep up. I research what’s working for your industry and audience, analyze competitors, and pinpoint opportunities for you to uniquely stand out. This isn’t a copy-paste strategy. We tailor to your unique business and target audience.

3. In-depth keyword research

Pinterest is a search engine at its core, which means keywords are everything. We dive deep into what your dream clients are searching for and strategically incorporate those keywords into your profile, boards, pin titles, and descriptions. This helps your content get discovered by the right people.

4. Kickoff call for strategy

We kick everything off with a questionnaire and a kickoff call to make sure we’re crystal clear on your goals, vision, and audience. We want to make sure that your Pinterest represents YOU and that we highlight content that you’re proud of and gets you to your goals. It doesn’t matter if we make a pin go viral if it isn’t aligning with what you want to achieve.

5. Optimized pin descriptions

A pretty pin isn’t enough. We write keyword-optimized pin descriptions that are designed to stop the scroll, spark interest, and encourage clicks. Every description is tailored to both Pinterest’s search algorithms and your audience’s needs.

6. Monthly pin scheduling

Consistency is key on Pinterest, but who has time to pin multiple times a day? My team takes care of scheduling 100+ pins per month using tools like Tailwind, ensuring that fresh, optimized content is always going out. This keeps your profile active and working for you, even when you’re offline.

7. Custom pin design

Say goodbye to pin design Canva stress. I create beautiful, on-brand pins that reflect your aesthetic while grabbing attention in the Pinterest feed. From blog post graphics to product pins, every design is tailored to showcase your content and attract clicks to your website.

8. Analytics reports and check-ins

Pinterest isn’t a set-it-and-forget-it platform. Each month, I track your analytics to see what’s performing well, identify trends, and tweak your strategy for better results. I also provide quick monthly check-in calls, so you always know what’s working and where we’re heading next.

9. Ongoing profile updates

We keep your profile and content strategy up to date with the latest trends and best practices. The first couple of months help us to know what content performs best. Whether it’s creating new boards, refreshing old content, or optimizing for new keywords, we ensure your Pinterest presence stays aligned with your goals.

How to Know It’s Time to Hire a Pinterest Manager

So, how do you know if you’re ready to bring in a Pinterest manager to level up your creative business? Here’s the checklist. If you can sign off on all four, you’re ready to hire!

1. You have a library of high-value content to share

From blog posts and a stunning portfolio to Reels, podcasts, or digital products, you’ve built a bank of content you’re proud of. A Pinterest manager can help you turn that content into a traffic-driving powerhouse, but having a solid base to work with is key. The more high-value content you’ve created, the greater the results you’ll see on Pinterest.

2. You’re ready to get more sales

You’ve put in the work to grow your audience on platforms like Instagram or through your website, and now you’re ready to amplify your reach. Pinterest offers a unique opportunity to bring in a steady flow of passive leads—whether that’s wedding inquiries, course sign-ups, or consultations—from people who are already searching for what you offer.

3. You’re looking to scale to more income streams

Pinterest helps you attract clients and expand your revenue. Whether you’re selling digital products, launching courses, or offering consultations, Pinterest helps you tap into a larger audience and keeps your content visible for months — or even years.

4. You’re running short on time

If your to-do list is already bursting at the seams, managing Pinterest might feel like just another task you can’t take on. Designing pins, researching keywords, and staying consistent takes time — time you may not have. A Pinterest manager handles all of this for you, freeing you up to focus on what you do best while still reaping the benefits of an optimized Pinterest strategy.

Book Now for Pinterest Management Services

If you’re ready to save time, attract more dreamy clients, and let Pinterest work 24/7 for your business, our Full-Service Pinterest Management is exactly what you need. We handle everything—strategy, design, scheduling, and optimization—so you can focus on the parts of your business you love most.