When most people think of Pinterest management, they picture the usual stuff: creating pretty pins, writing descriptions, and scheduling them out in Tailwind or Pinterest’s native scheduler. And yes—we absolutely do that. We design eye-catching graphics, keyword-optimize your descriptions, and make sure you’re consistently showing up where your audience is searching.

But that’s just the baseline. That’s what every Pinterest manager should be doing.

What sets us apart is the way we treat Pinterest like a full-blown strategy channel—not just a place to post content and hope it performs. Behind every pin, there’s research, testing, and constant refinement. We’re customizing your approach, fixing the holes in your funnel, staying tapped into Pinterest trends, and watching your analytics like hawks.

Because if we’re showing up for your brand, we’re doing it with intention—and a whole lot of strategy.

Let’s pull back the curtain on the not-so-obvious work we do for our Pinterest clients.

1. We Stay Deep in the Pinterest World

Just because something worked before doesn’t mean it’s still the move now. Pinterest evolves fast and so do we.

We’re constantly:

• Tuning into Pinterest-specific podcasts
• Chatting with other experts
• Testing new features and tools

Staying current means our clients never fall behind.

2. Every Client Strategy Is Customized

No plug-and-play templates here.

We build each Pinterest strategy around the client’s niche, their content library, their goals, and how their audience actually uses the platform. What works for a wedding planner won’t work for a food blogger—and we love digging into those nuances.

3. We Research Search Trends to Make You Discoverable

We don’t just throw your blog title on a Canva graphic and call it a day.
We analyze Pinterest’s top-performing searches to:

• Match your content with what people are actively searching for
• Choose visuals and formats that align with high-performing results
• Write descriptions that increase visibility

Because getting found on Pinterest starts before a pin ever goes live.

4. We Handle Pinterest Support So You Don’t Have To

Analytics bugs? Flagged accounts? Missing data?

Yepppp, we’ve been there, and we take that mess off your plate. We’ll contact Pinterest support, get things sorted, and make sure your account is running as it should.

5. We Track Keywords + Trends on Repeat

Pinterest isn’t “set it and forget it.” We’re constantly refreshing your keyword bank, adapting it to seasonal trends and platform shifts, and optimizing based on what’s happening right now, not what worked last quarter.

6. We’re Always Testing New Pinterest Tools

If there’s a tool that can make our work sharper, faster, or more insightful, we’re on it. From pin design tools to new analytics dashboards, we’re always experimenting to deliver better results for you.

7. We Flag Website Issues That Could Hurt Your Performance

If a pin leads to a broken page or a blog post that doesn’t load right, that’s a dead end for your audience and for Pinterest’s algorithm.

When we notice broken links, clunky layouts, or missed SEO opportunities, we flag them. And if you want help fixing them, we offer blog audits too.

8. We Repurpose Your Content to Make It Work on Pinterest

A single blog post can turn into five different pins with the right positioning.
We rework titles, adjust copy, resize videos, and give your existing content a second life—strategically tailored for Pinterest’s algorithm and your audience.

Behind Every Pin Is Strategy, Testing, and Intention

If you’re a current client reading this—thank you. Truly. Choosing someone to manage a part of your marketing, especially something as important as long-term traffic and visibility, isn’t a small decision.

We don’t take that lightly.

Every pin we create, every keyword we track, every strategy we shape, it’s done with care, intention, and your goals front and center. We genuinely care about helping your business grow in a sustainable, aligned way, and we’re so honored to be a part of your journey.

If you’re thinking about working with us, we’d love to connect. But no pressure, we’re always here cheering you on either way.

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📌 Ready for a Pinterest strategy that goes beyond the basics?
Let’s talk → coleylane.com or send a DM on Instagram @itscoleylane