Are you adding Pinterest into your 2025 sales strategy? Let’s talk about how to make sales on Pinterest the most effective way, so you don’t spend half the year wondering if you’re doing it right.

If Pinterest has been sitting on the sidelines of your marketing, it’s time to make it the star of the show. Because here’s the deal: Pinterest isn’t just a fun platform for saving pretty pictures. It’s your secret weapon for driving traffic, booking dreamy clients, and making sales on autopilot.

Pinterest success doesn’t just happen. To turn pins into profits, you need a strategy built for how the platform is evolving in 2025. Let’s break it down.

Why Keywords Are Still the MVP

We all know keywords are crucial on Pinterest, but in more ways than you might realize.

It’s not just about stuffing them into pin descriptions (please don’t). Pinterest uses keywords from your pin graphics, titles, board descriptions, and even your website.

Use clear, readable text overlays that match what your audience is searching for—like “Top Wedding Venues in Austin” or “How To Spend Less Time Branding Canva Graphics” Think of your pins as digital billboards for your brand.

Personalization is Coming In Hot

Pinterest is already leaning into AI, and by 2025, you can expect even smarter personalized recommendations for users. What does this mean for you?

The platform will prioritize content that feels ultra-relevant to its audience. To stay ahead, pay attention to Pinterest trends and your own analytics. If you notice certain keywords or content types performing well, double down on them.

Speaking of trends, Pinterest just released their Pinterest Predicts for 2025 – so use that to get ahead of trends for 2025.

Also, don’t be afraid to use AI to amplify your pin scheduling.

Evergreen Content Works Harder (And Smarter)

Unlike Instagram, where content fades fast, Pinterest is built for evergreen marketing. Pins you create today can drive traffic for months or even years.

That’s why it’s worth investing time into creating timeless, high-value content that your audience will save and reference. It’s what’s going to drive more sales on Pinterest.

Think “how-to” guides, behind the scenes looks, and resources that solve your audience’s problems.

Why Fresh Content Matters

Pinterest thrives on new visuals, even if they link to the same blog post or page. This doesn’t mean you need to reinvent the wheel every time. Create multiple graphics for the same piece of content and stagger them in your schedule.

Need an example? A single blog post about “Top Wedding Venues in [Your City]” can have 5-10 different pin designs featuring different venues or angles. Pinterest loves variety, and it helps you stay current.

Your Website Is What Makes The Sale

If you want to make sales you need a good website and sales funnel experience. Pinterest can’t do that kind of legwork. It can get you the views and the clicks, but you can’t blame the rest on Pinterest.

Plus, the platform prioritizes what happens after someone clicks. Does the user save your pin to another board? Do they stay on your website and explore more content? These signals tell Pinterest your content is high-value and worth promoting further.

If there’s no CTA or easy way to buy from you, make sure it’s as easy as possible to get the sale from Pinterest. 📍Use this guide to update your website within 30 minutes.

Create Irresistible Lead Magnets to Build Relationships

Not every sale happens on the first click, and that’s okay. Pinterest is perfect for capturing leads who might not be ready to buy today but could convert later.

A lead magnet, like a free guide, checklist, or mini-course, is a game-changer here. For instance, wedding planners could offer a “Wedding Day Timeline Template,” while creatives might share a “5-Step Guide to Stunning Brand Photos.”

Promote these lead magnets with pins that grab attention, like “Free Download: Wedding Checklist for Stress-Free Planning” or “Struggling with Branding? Get My Free Font Recommendations.”

Once users click and download, they’re officially in your funnel, and you can nurture them with email marketing until they’re ready to book or buy.

Consistency + Patience = Sales Success

Pinterest is a long game, but it pays off big time. Unlike Instagram posts that fizzle out after a day, your pins can drive traffic and sales for months… even years. The key is consistency. Commit to creating fresh, high-quality content regularly.

This doesn’t mean pinning dozens of times a day. You just have to show up with intentional, value-driven content that speaks directly to your audience.

And remember, patience is part of the process. It can take a few weeks (or months) for your pins to gain traction, but once they do, they can create a steady stream of leads and sales without constant effort.

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Ready to implement and make sales on Pinterest? Let’s get started with Pinterest In A Week where I put together a full personalized strategy designed to get you sales.