Coley Lane

Pinterest marketing for small business owners and creative brands.

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PINTEREST MANAGEMENT

Hi, I'm Coley.
Pinterest strategist, blogging enthusiast, endless idea generator and corgi lover.
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The thing about Pinterest is that what works for one account might totally flop for another. And honestly? That’s why we love it.

We’ve worked with all kinds of creative entrepreneurs—from lifestyle and food bloggers to wedding professionals, coaches, and product-based businesses—and every single one needs a strategy that is as unique as their business.

The #1 Pinterest lesson? Copy-and-paste approach simply doesn’t work on Pinterest.

How We Learned This Pinterest Lesson? Results Were Continuing To Drop After Our Usual Tried-And-True Pinning Strategy

Have you ever checked your Pinterest analytics and thought, wait… people are seeing my pins but not clicking them? That’s exactly what happened with one of our lifestyle blogger clients.

Her top pins were getting decent impressions, but her outbound clicks were stagnant. That meant people were seeing her content, but not taking the next step to engage with it.

So we needed to find a way to encourage more people to her blog posts – and drive traffic to the ones she wanted attention to.

We leaned into designed pin graphics—on-brand text overlays, call-to-actions, and all the tried-and-true elements we typically use.

These designs were clear, concise, and visually appealing. The kind that practically scream click me! Yet, they didn’t perform as expected.

Click-through rates remained low, saves weren’t increasing, and her audience was seemingly disengaged.

The Strategy Pivot That Changed Everything

Instead of forcing a strategy that should work, we took a deep dive into the data and uncovered a key insight: her audience didn’t prefer designed graphics. Her most-saved pins were high-quality lifestyle photos, ones that felt natural and organic rather than curated marketing material.

Pinterest’s algorithm was favoring organic, aesthetic lifestyle images over text-heavy designs.

It was clear that her audience preferred authentic visuals that seamlessly blended into their feeds rather than ones that looked overly promotional.

So, we pivoted. We prioritized lifestyle photos instead of graphics, simplified captions to make them feel more conversational, and leaned into what Pinterest was already pushing.

The results spoke for themselves—32% more clicks, 40% more impressions, and a significant increase in saves.

Why One Pinterest Strategy Doesn’t Work Across the Board

Pinterest is not a one-size-fits-all platform, and that’s what makes it both exciting and challenging. Different businesses attract different audiences, and what resonates with one niche might fall flat in another.

A wedding photographer’s audience wants dreamy, aesthetic imagery, while a business coach’s audience may engage more with infographic-style pins. The type of visuals, wording, and even pin frequency that works best depends entirely on who you are trying to reach.

Algorithms also adjust based on engagement history, meaning Pinterest tailors content recommendations differently for every user.

What worked a year ago might not work now because trends, user behavior, and Pinterest’s own algorithm are constantly evolving.

The best strategy is to continuously test, analyze, and refine your approach based on what actually gets engagement in your niche.

How to Know If You Need a Pinterest Strategy Pivot

If you’ve been consistent with your Pinterest strategy for several months, but aren’t seeing results, it may be time to reassess and adjust your approach. Here’s how to determine if a pivot is necessary:

Check Your Top Pins in Analytics

Review your best-performing content. What types of pins are actually getting impressions, saves, and clicks?

Identify What Isn’t Working

Stop doubling down on strategies that aren’t yielding results, even if they align with so-called best practices.

Make Small, Strategic Shifts

Adjust your visuals, tweak your descriptions, and experiment with different titles to see what resonates with your audience.

Why This Works (And Why We Love Testing New Strategies)

Our experience working with a variety of clients has made us more adaptable and strategic in our approach. Here’s why that matters:

We refine strategies across multiple industries.

Our expertise isn’t just based on personal experience with one account. We test and refine Pinterest strategies across different fields, allowing us to develop a broader perspective on what truly works.

We know what moves the needle for different business types.

Having worked with bloggers, service providers, and e-commerce brands, we understand the nuances that contribute to Pinterest success.

We pivot quickly when needed.

Since we’re constantly monitoring performance, we can identify when a shift is necessary, whether it’s a minor tweak or a complete overhaul.

And we’re never afraid to make those changes. Because Pinterest isn’t a one-size-fits-all platform—and that’s exactly why it can be such a game-changer when you have a strategy tailored to your business.

If you’re ready to build a Pinterest strategy designed specifically for your business, we’re now booking for Q1 and Q2. Let’s make your content work for you.

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HI, I'M COLEY LANE BOUSCHET

Pinterest strategist, blogging enthusiast, endless idea generator, and corgi lover.

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